Hi, I'm Lauren Schultz
Results-driven product leader with over 10 years of experience in creating digital products & platforms.
About Me
A brief introduction to who I am and what I do
Product Manager & Content Strategist
With a proven track record in data-driven decision-making and global product management, I excel at delivering impactful, user-focused solutions that drive results for both stakeholders and organizations. My career is defined by a commitment to innovation, strategic thinking, and creating value through technology and content.
For over a decade, I've collaborated with leading entrepreneurs, creators, and innovators across digital video, streaming, and the influencer economy, managing projects that merge entertainment and technology. From pioneering startups to established global enterprises, I've leveraged my expertise in online media, product strategy, and storytelling to shape transformative experiences at the intersection of creativity and technology.
Skills
Core competencies that drive my career and growth
Product Strategy
Developing vision, roadmaps and go-to-market strategies that align with business objectives.
User Experience
Championing user-centered design and research to create products people love.
Data Analysis
Leveraging metrics and analytics to make informed product decisions.
Project Management
Leading cross-functional teams to deliver complex projects on time and within scope.
Content Strategy
Comprehensive planning and analysis, guiding creation, management, and distribution.
Product Marketing
Crafting compelling messaging and positioning to drive product adoption.
Experience Timeline
My career path with a look at my roles leading from content strategy to product management
Sr. Creative Producer - Product Features
Apple
Culver City, CA • Apr 2025 - Current
Conceptualizing, crafting, and building features that support and promote compelling visual creative on Apple TV+.
Product Manager
Samsung Electronics America
Los Angeles, CA • May 2022 - Dec 2024
Created global products to support Samsung TV Plus, a FAST TV service. Working with international teams to redesign the TVP mobile app, as well as redevelop the TVP publishing tool to accommodate content ingest at scale.
Product Lead
Struum
Los Angeles, CA • Dec 2020 - Mar 2022
Joined Struum in the start-up's initial funding round. Within six months, the app launched on iOS and web, and secured Series A funding. Within a year, Struum launched on 7 different platforms including Roku, Amazon FireTV and AppleTV.
Product Analyst
Apple (Beats by Dre)
Culver City, CA • Oct 2019 - Sep 2020
Researched a potential product line: conducting focus groups and designing user personas to clarify target markets. Data on competitive landscape and potential user base was incorporated into a presentation for Apple's CEO, Tim Cook.
Sr. Manager, Distribution Strategy
pocket.watch
Culver City, CA • Aug 2017 - May 2019
Leading development and distribution of programming to tvOS services and launching a top 10 show on Hulu.
Senior Digital Strategist
Maker Studios (The Walt Disney Company)
Culver City, CA • Sep 2014 - Apr 2017
Strategized for iconic brands and franchises within Disney: Star Wars, Disney Channel, and ABC to launch new IP and develop organic audiences on Disney-owned YouTube channels.
Director, Operations & Content Strategy
Collective Digital Studios (Studio71)
Beverly Hills, CA • May 2013 - Sep 2014
Worked with Production to research trends and create storyboards on pre- and post-production on brand partners channels, while also growing audiences organically. Clients included Scion, Warner Music Group, and Bobbi Brown Cosmetics.
Content Coordinator
Disney Interactive (The Walt Disney Company)
Glendale, CA • Aug 2011 - May 2013
Supported the redesign of Disney.com. It was also my first step into data and analytics reporting and working with YouTube on behalf of Disney.
Projects
Key products and initiatives I've worked on during my career
Universal Guide Integration
Strategic initiative to optimize service entry points, achieving 57% growth in TV Plus traffic in <6 months.
Samsung TV Plus Mobile
Mobile app redesign, improving user experience, enhancing content discovery and increasing engagement.
Launching Struum
Spearheaded the 0-to-1 development of a revolutionary streaming aggregation platform with a novel credit-based model.
TV Plus Mobile Onboarding
Redesigned user onboarding experience, reducing abandonment by 12% and increasing notification opt-ins by 31%.
Struum Cross-Platform
Directed development of cohesive user interface across multiple platforms, optimizing for different devices and input methods.
DisneyShorts on YouTube
Developed short-form video digital strategy, increasing weekly views by 281% & generated $2.7M in revenue.
Testimonials
What colleagues and stakeholders say about my product leadership
"She's a strategic thinker with strong execution skills — any team would be lucky to have her."
Thomas Wadsworth
CPO, Inkwell.AI
"Lauren is an incredibly talented and charismatic executive."
Todd Rosenberg
Digital Media Executive
"Lauren was able to accomplish with a scarcity of resources ... she is innovative, adaptable, curious and diligent and she never has a defeatist attitude."
Sherman Demps
Program Manager, Samsung Electronics America
"Lauren was a critical member of the Marketing leadership ... and emerged as a standout performer in terms of team motivation and task execution. Her keen sense of pragmatism and work quality eliminates problems before they become problems, which I valued very highly."
Thomas Kramer
CEO, Measure Studio
"Lauren is a triple threat, as she possesses a keen intellect, ruthless competence, and genuine enthusiasm for, not only her work, but also the online video industry."
Mark Heyert
Counsel
"Proactive, efficient and personable. Lauren gets it done."
Chris Cunningham
Senior Director, Riot Games
Available for Speaking Engagements
Sharing insights and expertise on product management, content strategy and digital media
Areas of Expertise
- Product Strategy & Development in Streaming Media
- Content Strategy for Digital Platforms
- User Experience Design for Video Products
Engagement Types
I'm available for a variety of speaking and consulting opportunities, including:
- Industry panels and roundtable discussions
- Conference presentations and keynotes
- Workshops and training sessions
- Individual consulting and advisory roles
- Guest lectures and educational events
Get In Touch
Have a project in mind or want to discuss potential speaking opportunities? Feel free to reach out through any of the channels below.
Contact Information
Location
Los Angeles, CA
Looking forward to connecting with you!